Get in the game – over
So this last thursday saw the final pitch of the pitch (I know, it gets complicated) at Sony’s offices in Liverpool. I just wanted to throw out some takeaways from the whole process in case someone else ever feels like doing it.
So without further ado, here’s some takeaways that I think are worth noting:
- Never rely on some flashy peice of software to make your presentations look “cool”. The fact of the matter is that it is the content that counts. So rather than spending hours, days or even weeks on smart trailers, often it is better to choose something that is easier and faster to produce.
- Make sure you have your presentation on a laptop with some battery power left.
- If you are going to hand out objects during the presentation, make sure they are prepared well in advance.
- It is tempting to go by train to meetings. But having a car available can really save your bacon. Those last minute things you might need desperately spring up and having a car gives you another avenue to go down.
- Try and think what it is the audience of whatever you are presenting are fundamentally interested in hearing. Try and address those issues as well as giving the message you want to.
- Enjoy the process as much as you can. It can be stressful, but it definitely helps you solidify your own ideas.
I can honestly say I learnt a hell of a lot from preparing this whole pitch. Not least about my own core competences and where I really need help. I also managed to start to solidify my design ideas somewhat. I think the process of preparing to show them to someone else in a formal setting is really useful in that sense.
Of course, the success of all this, is that we either get the money, or we don’t. But I would imagine everyone who has taken part in the “get in the game” process this year got something out of it. Lets keep our fingers crossed on making it to the next round, which is far more comfortable (prototyping).
Phil.
